Indexed Growth Committee - Summary of Q2

Q2 has come to an end and as promised here’s a short summary of the activities we, the Indexed Growth Committee, undertook during Q2.

Total spend: 65,000 DAI 1250 NDX (more info )

Paid User Acquisition

  • We launched a TikTok Influencer Campaign in French-speaking markets which reached 650k users. 20,000 of which clicked on the Medium tutorial blog post which explained how to buy an index. The influencers were carefully selected to meet a certain quality threshold.

We are planning to launch a second campaign soon but this time more globally targeted. The campaign will cost $30,000 and is already paid for from the Q2 budget.

  • Mention in Turkish DeFi newsletter and video walkthrough. Since then we have seen a lot more engagement from Turkish crypto enthusiasts.

  • Live video on Indexed by JournalDuCoin the largest French crypto publication. The Live on Twich had 10,000 views and the Youtube re-play another 7,000.

  • Several youtube tutorials by small Youtube creators ( video 1 & 2). Initially we were aiming for larger accounts but it was hard to get in touch with any of them. Not sure whether we would do these again.

  • Extensive Review on, which got re-published by several other publications. The goal was to get backlinks in order to rank higher on Google searches. As a result of these backlinks we are now #4 on searches such as “buy defi index” and others.

Other Paid Activities

  • Started producing videos for a new website section called Indexed learn - with tutorials and articles for DeFi newcomers

  • Financed prizes and helped coordinate round 1 & 2 of the index contest

  • Building out our presence on Reddit (two community members now manage the Indexed subreddit)

Organic Mentions


  • Quickswap listings

  • Several partnerships in the pipeline for Q3